Audience profile

This is what a typical member of our target audience would look like. She is a normal teenager who wears simple clothes, even though she is smiling she still suffers the stress from exams and coursework also.

- She listens to R&B and Hip Hop a majority of the times, her favourite artist is August Alsina. 

- On the weekends she goes shopping and sometimes the movie theatre, depending on if there is a good film out at that time period. She also hangs out with friends from school.

- In the morning the cereal that she picks is Crunchy Nut cereal (the best one).

- The mode of transport that she uses is the bus, as smelly as it is she cannot drive yet unfortunately she bares through the stench along with her fellow peers.

- She currently lives in West London close to the Westfield shopping centre, where she spends a majority of her money.

- Her favourite drink is emerge energy drink as it is very cheap and delicious.

- Her favourite TV shows are; Orange is the new black, Revenge, Pretty little liars and Scandal. All of which she watches on netflix at home in her spare time.

- Her favourite vegetable is chocolate.

- She watches football and supports the famous chelsea football team. However she doesn't play football herself she still plays tennis and goes to the gym regularly. 

- Her ideal partner would be someone who shares her interest in music and can tolerate her obsession with shopping. He would indeed need to be an active sporty person that spends his day productively.

- When she goes on holiday she visits exotic countries such as; Turkey, Cuba and Dominican Republic. Her passport has many stamps in them as she travels every year, one day she hopes to travel the world.

- She loves going out to restaurants but her favourite has to be TGI Fridays for their famous Barbecue Ribs. 

Copyright letter

                                                                                    La Retraite RC School

                                                                                                            Atkins Road

                                                                                                            London SW12 0AB

                                                                                                            UK

Epic Records

Legal Department

550 Madison Ave.

75 Rockerfeller Plaza

New York, NY 10022-3211

USA

17 September 2013

Dear Copyright Holder

I am an A level student and I am writing this letter to ask for your permission to use a song for my music video which I will be creating for my practical work in Media Studies. The song that I will be using for my project will be ‘Comfort Inn Ending.’

I can assure you that the music video will only be shown to my Media Studies class, my teacher and the OCR exam board. Your company and the artist herself will have an opportunity to view the final video if you wish.

If possible, could you please send me a written copyright notice to be included in my coursework portfolio?

Yours faithfully,

Kristal Bernard 

Music Video Survey

In class i have designed a survey to help gain feedback from our target audience here is the link to it https://www.surveymonkey.com/s/22JGCDR.

In the survey you will find questions that ask what you like / dislike about music videos, what you look forward to seeing in the music video and what you would rather not see.

R&B Research

Contemporary R&B, also known as simply R&B, is a music genre that combines elements of rhythm and blues, fuck, pop, hip hop and dance.

 

Beyonce a well known R&B artists in her video 'Best Thing I Never Had' has the setting of a a dressing room. I don't think that R&B has a specific setting but it seems to be in private places not always known places. she continues the video to a wedding scene after walking around the scenery she tells the story of her wedding day while reminiscing about her previous relationship and how unhappy she was in contrast to her now.

in this music video 'work'  the artist  is in various different  locations but the main focus is on her throughout.  her costume and make suit the definition of a diva , R&B female artists tend to have  an outrageous outfit that can't be found elsewhere, although that can be any celebrity R&B have been known for their outfits on women. Iggy tell the story of how she's made it by working hard by actually displaying the different places she was in her life. while very shocking it is still admiring to see that she has made it so far from where she started. R&B videos are all about telling the story in videos and that's definitely what she's done.

Maria's Carey along with  Beyoncé have been  famous for a long period of time and  in one of her back in the day music videos "obsessed" is in what looks to be her many ion while all attention again is on her. we outfits are very revealing as she proceeds to sing about how obsessed  a certain person is as it says in the title.

In all these videos the similarities are the lack of clothes and the sexual behaviour. In media there is something called the male gaze and this is where the subject on camera typically a female behaves as if shes pleasing the eyes of the male viewers. This is what i see in these videos. There is a massive contradiction in what they are saying and what they are doing, the lyrics promote female power and independence but the respect that would have been given leaves when they dress and behave as they do.

greatest R&B singers 

http://randb.about.com/od/top5lists/tp/Greatest-Randb-Singers-Ever.htm

Music Video Awards

Miley Cyrus has recently won the MTV best music video award for her video to Wrecking Ball.

Here is a link to the video:
https://www.youtube.com/watch?v=My2FRPA3Gf8 

There were mixed views on whether or not Miley should have received this award for this video. In my own personal opinion i think no. This is because she does not promote the correct behaviour or example to her fan-base, (before and after her transformation) Miley had a previous history of being a Disney channel children's show actress to her hit series Hannah Montana and has now been shown in recent news grinding on celebrities and performing half naked. For a woman with so much previous respect i don't think this new image suits her. 

Back to the original point of whether or not she should have received this award; the real question should be what makes a good music video and does she fit the criteria . what makes a good music video is:

• A good setting 
• Good costumes (does it match the mood/tone)
• Good lighting 
• Good Choreography (was it in sync)
• A variety of camera angles

If each category was assessed then her video would be good for an average music video but there is nothing that makes her a candidate for best music video. Miley has given into the male gaze theory and there is no question to whether or not her message was positive as i along with many other critics believe that her song had a strong message that was then tainted later by her inability to keep her clothes on. In the video there was no actually reason to why she wasn't wearing clothes apart from trying to please the male viewers. After reading many reviews on whether or not Miley should have received this award, I came to the final conclusion that Miley is clearly crying out for attention in this video and MTV has done nothing more than promote her behaviour. There was nothing that made Miley Cyrus stand out more than her nudity and if that is what the award is for, then surely many more celebrities will be removing their clothes for the fame which is not new but has ruined many young peoples view on success.