Advert

Digipak

In A2 we created these Digipaks for our music video to Alicia Keys You Don't Know My Name. We created them on the photoshop software and it was very difficult to understand at first but after getting familiar with the tools it became easier. 

My Digipak had themes of black and white to match the mood of her music. Although her music is quite emotional there is a natural and real feel to her music, which is why I selected the colours to highlight. The flowers are highlighted because she is a natural artist and I have tried to replicate that In my work.

Digipak

In our A2 music video task we finished our filming and moved forward to creating the template for our Digipak.  A Digipak is a style of packaging often used for CD singles or special edition CD albums. Here is what a Digipak looks like:

When looking at the examples given to us in class i saw a variety of colours and straight i could tell the different paces of the song, the colours created a scheme for me to go by when looking at them. The brighter and more colourful ones were up beat songs wheres as the darker coloured Digipak tended to be slower paced songs. Another thing i noticed was that nearly all of the packs i looked at had a leaflet inside and they would each differ from the last. The individual styled Digipaks made me feel as though they put more effort into their own one, to make it fit the artists taste and music style. Not all the digipaks had images of people on them sometimes it was just writing and different symbols, this agin relates to them being individualised (each artist has their trade mark symbol that people associate with their music). Here is another example of Digipak:

Breakdown sheet

BREAKDOWN SHEET FOR SHOOTING

Storyboard scene number:

Date:                                                                                               Time:

Setting: Outisde                                                                               Location: Starbucks

Crew members and roles:  

Myself and Luke; we in turns are director  

Cast members: 

Main girl (Jhene) 2 friends

Extras: 

People at the shop 

Wardrobe: 

Jeans with a plain t-shirts, jackets and flat shoes for the two friends
Jeans with a jumper, boots and a big jacket for jhene

Make-up: 

Barely noticeable on all girls however light very natural looking make up.

Props: 

Coffe cups 

Special effects: 

Black and white, slow motion 

Potential problems and how you’re going to overcome them: 

During this shot we have to pan the camera around to show the conversation between the girls and their reactions to what is going on. This is difficult because once the camera is being held by myself or Luke, it shakes and we need the camera to show a smooth pan as they converse. How we plan to overcome this is by placing the camera in the middle on something that is moves in a circular motion, whilst propping it up so it is able to view the girls as they speak.

BREAKDOWN SHEET FOR SHOOTING

Storyboard scene number:

Date:                                                                                               Time:

Setting: Oustide                                                                               Location: Garden/Park

Crew members and roles:

Myself and Luke 

Cast members:

Main girl (Jhene) and her ex lover 

Extras:

Her ex lover 

Wardrobe:

Jhene -Very dressy (a dress or skirt, with bright colours in outfit)

Ex Lover - Dark colours ( black t-shirt, black trousers, black shoes, with a snug fit)

Make-up:

everything done ( mascara, eyeshadow, foundation, etc)

Props: 

none

Special effects:

slow motion 

Potential problems and how you’re going to overcome them:

In this scene they have to show themselves in love and that can be hard to portray on to camera, especially because the actors don't have that relationship off camera. How we can overcome this issue is by doing the scene of camera a couple times, so that they become comfortable.

BREAKDOWN SHEET FOR SHOOTING

Storyboard scene number:

Date:                                                                                               Time:

Setting: Inside                                                                                  Location: Her bedroom 

Crew members and roles:

Myself and Luke; we in turns are director and 

Cast members: 

Main girl (Jhene)

Extras:

none  

Wardrobe:

Tracksuit bottoms and a baggy top

Make-up:

absolutely no make up at all  

Props:
make up on desk and tissue 

Special effects:
black and white 

Potential problems and how you’re going to overcome them:
In this scene of the music video the actress on screen is crying and is distressed about her breakup, without being able to speak she has to be able to play this role convincingly. Its hard to be able to portray these emotions and the way we plan to overcome this issue is by having the actress look at a significant amount of scenes where these emotions are portrayed and have her copy them.

Animatic

In class we have managed to create am animatic for our music video to Jhene Aiko's Comfort Inn Ending. Here is the link to the video: https://www.youtube.com/watch?v=c1w_-C7I0ys

Our classmates watched our animatics and gave us feedback on what they thought of it:

Feedback:

www (what went well)

• It told a clear story 
• The pictures matched the song
• We used a good amount of pictures to tell the story 
• It was easy to understand
• The scenes were realistic 

ebi (what went well)

• Try to match the pictures pace to the song
• Draw darker lines on the pictures because some were unclear

Music Video Pitch

In class we created a Presentation to talk about our ideas for for the music video, for each slide we recived feedback that we will take into consideration when filming our music video.

Audience profile

This is what a typical member of our target audience would look like. She is a normal teenager who wears simple clothes, even though she is smiling she still suffers the stress from exams and coursework also.

- She listens to R&B and Hip Hop a majority of the times, her favourite artist is August Alsina. 

- On the weekends she goes shopping and sometimes the movie theatre, depending on if there is a good film out at that time period. She also hangs out with friends from school.

- In the morning the cereal that she picks is Crunchy Nut cereal (the best one).

- The mode of transport that she uses is the bus, as smelly as it is she cannot drive yet unfortunately she bares through the stench along with her fellow peers.

- She currently lives in West London close to the Westfield shopping centre, where she spends a majority of her money.

- Her favourite drink is emerge energy drink as it is very cheap and delicious.

- Her favourite TV shows are; Orange is the new black, Revenge, Pretty little liars and Scandal. All of which she watches on netflix at home in her spare time.

- Her favourite vegetable is chocolate.

- She watches football and supports the famous chelsea football team. However she doesn't play football herself she still plays tennis and goes to the gym regularly. 

- Her ideal partner would be someone who shares her interest in music and can tolerate her obsession with shopping. He would indeed need to be an active sporty person that spends his day productively.

- When she goes on holiday she visits exotic countries such as; Turkey, Cuba and Dominican Republic. Her passport has many stamps in them as she travels every year, one day she hopes to travel the world.

- She loves going out to restaurants but her favourite has to be TGI Fridays for their famous Barbecue Ribs.