Target Audience

My movie is aimed at a target audience aged 16 year olds to 19 year olds.

• They enjoyed the movies: 
• The Purge 
• Fast and Furious 1-6 
  
• The Hunger Games 
• Texas Chainsaw
• Mama, Safe Haven
• Iron man 3  
• Spring Breakers 
• The Host 
• The Hangover 1-3
• Ect... 

As you can see they like a wide variety of movies all different genres and plots.
Based on surveys the most popular movie released this year was Iron man 3 it received 13,540 views so far and when asked the question of which movie would they recommend to their friends teenagers chose this movie. 
This will help me make my horror film opening.  

Here is a picture of the youngest of the teenagers in a group outing to watch the movie The Wolverine:

 

This is a weekend activity that they do with each other all the time they enjoy the adventures and story line of movies so they go every weekend to watch a new movie.

Surprisingly enough a whopping 75% of teenagers skip breakfast each day because they say it takes too long to make or they forget. The other 25% say they usually eat:

• Cereal 
• Toast 
• Beans
• Eggs 
• Bacon
• Pancakes 
• Sausages 
• Or left over food from the day before. 

Transport for teenagers is mainly on the buses because up to the age of 17 there is free travel for them. The ways they can move around London are by:

• Bus 
• Train 
• Car 
• Tube 
• Tram
• Walking 
• Bike 
• Ect...

                                                   Surveys show that a majority of 75% of teenagers take the bus. The bus in                
                                                   London Is very popular not just teenagers take the bus but it is the easiest         
                                                   way for them to get around, as they are entitled to free travel.
                                                   For my horror film opening i will include a shot showing public transport so           
                                                   that my audience feel as if they can relate to the movie.

London is a very big city in which people live all over. The most populated area with my target audience (aged 16 -19) living in it is Peckham and Brixton. Some examples of common areas with particularly youth in them are:

• Clapham common 
• Lewisham 
• Marble arch 
• Croydon
• Ect... 

35% of teenagers are comfortable and like their living environment, 27% said they wished they lived in a better place and 38% said they are threatened or afraid of the area in which they lived in.

For my film opening i might need to concentrate on why certain areas that make people feel threatened or afraid in order to portray the same feelings through my movie.

Energy drinks are the most bought items daily and a huge percentage of the public that buys it are teenagers.

In the pie chart above it shows that Red Bull and Monster are the most popular drinks bought daily. These drinks could also help me to make my movie more appealing to my target audience. By including them in filming it makes that target audience see the similarities between them and the characters and overall feel more frightened.