How did you attract/ address your audience?
How we managed to attract/address our audience was by having unique selling points (USP). We had quite a few unique selling points one was our film storyline, our pitch said we went back to the same park the murder happened in so it is literally a true story because of this it makes it almost seem as if it is lost footage found. True stories attract audiences as they relate to them more. Another USP was that our scary character was shown for a split second and it was a little girl, little children in horror films are always scary so this will draw in the horror film fanatic. Also because the age certificate is 15 it addresses the teenage audience and older. Often what happens is that if people see an age restriction they want to see what it is about the film that makes its only available to the older crowds, the curiosity will draw in a wider audience. If audiences follow certain horror films or have seen many they will start to decide that they like certain styles and types of actors; one more USP is that our film uses styles from different films such as Paranormal Activity and The Ring, with the use of different styles the audience will watch it and enjoy the unique way we have decided to portray our film.
Tuesday, 6 May 2014
question 7
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Looking back I think that I have learnt that sound is very important, and the music in the background
actually makes a huge difference to how the audience feels towards what is happening. For example there could be a very scary scene on the screen but if it is in silence its not as scary as it would have been if we had used different music or sound effects to scare the audience more. in my preliminary task the video did not have sound on the clip so it relied completely on what was going on on the screen. Since then we have improved massively when it comes to the sound so much that there isn't a moment of complete silence. Also I have learnt that research is always being done when wanting to know about anything in our filming, if we want to know what is popular we have to research the most up to date information possible. When our Preliminary task was done we did no deep research so our ideas weren't developed they were just thought of between the group that we were in any way up to date they were what we could remember. I wouldn't say that we learnt something new about camera angles as we had a firm understanding of them when we did our Preliminary task although the Preliminary task gave us the necessary angles needed minimum in one scene. One main important factor that we managed to come across that we didn't tackle at the prelim task was time management and organisation of when to film, in the final task this was a problem as before we did the prelim in class so everyone was there and it was done effortlessly. However when it came to filming in our own time we had to keep rearranging as everyone had separate plans that kept interfering with our filming
Looking back I think that I have learnt that sound is very important, and the music in the background
actually makes a huge difference to how the audience feels towards what is happening. For example there could be a very scary scene on the screen but if it is in silence its not as scary as it would have been if we had used different music or sound effects to scare the audience more. in my preliminary task the video did not have sound on the clip so it relied completely on what was going on on the screen. Since then we have improved massively when it comes to the sound so much that there isn't a moment of complete silence. Also I have learnt that research is always being done when wanting to know about anything in our filming, if we want to know what is popular we have to research the most up to date information possible. When our Preliminary task was done we did no deep research so our ideas weren't developed they were just thought of between the group that we were in any way up to date they were what we could remember. I wouldn't say that we learnt something new about camera angles as we had a firm understanding of them when we did our Preliminary task although the Preliminary task gave us the necessary angles needed minimum in one scene. One main important factor that we managed to come across that we didn't tackle at the prelim task was time management and organisation of when to film, in the final task this was a problem as before we did the prelim in class so everyone was there and it was done effortlessly. However when it came to filming in our own time we had to keep rearranging as everyone had separate plans that kept interfering with our filming
question 6
What have you learnt about technologies from the process of constructing this product?
While filming and editing we have used a range of different social websites to help produce our final film.
While filming and editing we have used a range of different social websites to help produce our final film.
I used Blogger to keep track of each step of my planning, filming and editing. I have blogged all of the the steps and information we have come across that needs to be recorded.
Final Cut Pro was a massive part of my process as we had to edit the film here and this took a majority of time and effort which payed if as we were able to publish our final version of our film with good feedback and clear editing techniques.
We used Google as our search engine for finding out any information or pictures apart from final cut pro this was used the most often for our whole project.
Prezi was used to present the information needed to show our class, We used Prezi when we starting to pitch our film idea to the rest of the class and the creative and colourful website allowed us to present our pitch in a very exciting way.
Youtube is where we posted our final cut of our films and where we searched for other examples of other film openings that might be helpful for our task.
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evaluation question 4
Who would be the audience for your media product?
This is Hannah Kay, She is 17 years old and lives in Chelsea in South London. She dresses very formal - Trouser pants or skirt and is very interested in the genre horror. In her spare time she likes to go shopping in shops such as Top Shop, River Island and Bershka.
Her favourite horror films are The Exorcist, Nightmare on elm street and Halloween, these are films that have managed to keep in her memory because of heir styles, she likes other films too like Comedies and Dramas. Like many modern teenagers she doesn't watch TV that often as there aren't many new Television shows out these days but when she does watch tv she watches How I Met Your Mother, Big Bang Theory and Family Guy etc.
Our main target audience is from the the age of 15 and upwards. our age certificate is 15 because of the content of our film genre itself; there are not many horror films with the age certificate younger than 15 also, research shows that both genders enjoy the genre but females watch it more often. (shown in the graph below)
This is Hannah Kay, She is 17 years old and lives in Chelsea in South London. She dresses very formal - Trouser pants or skirt and is very interested in the genre horror. In her spare time she likes to go shopping in shops such as Top Shop, River Island and Bershka.
Her favourite horror films are The Exorcist, Nightmare on elm street and Halloween, these are films that have managed to keep in her memory because of heir styles, she likes other films too like Comedies and Dramas. Like many modern teenagers she doesn't watch TV that often as there aren't many new Television shows out these days but when she does watch tv she watches How I Met Your Mother, Big Bang Theory and Family Guy etc.
Our main target audience is from the the age of 15 and upwards. our age certificate is 15 because of the content of our film genre itself; there are not many horror films with the age certificate younger than 15 also, research shows that both genders enjoy the genre but females watch it more often. (shown in the graph below)
We hope to draw in the correct audience, if we manage to successfully do so we have managed to create a film that appeals to a certain age group. We think that Hannah Kay would like our film because it follows the same stereotype and story lines of previous films she has watched.
We
Our
Evaluation question 3
What kind of media institution might distribute your media product and why?
Q3-What kind
of media institution might distribute your media product and why?
November 23rd
is a low budget British film that starts of showing at The British Film
Institute; they are a company that encourages the
development of the arts of film, television and the moving image throughout the
United Kingdom. This is a small company that is known about all through the UK
so our film would be shown to many people, if there is a raising interest to
our film we could then consider selling our film rights to be shown in
different locations by different film distributors. Because our film is a
British film we don’t want it to show in all cinemas just picture houses and on
DVD. We would have the DVDs in shops like HMV or any DVD rental place. Clapham
Picture House has themed film showings so some weeks it might be horror some
weeks it might be American history and other weeks British films; we want our
film to be one of the British films shown on the big screen.
Our product
demonstrates characters like movie “The Ring” we used this film as an example for
our scary character (the little girl) also with similarities to the film
“Paranormal Activity” as it is filmed by hand as is ours. Our film not the
typical British film although we do not want
Research shows that horror films are released all throughout the year and feedback from the films are very positive from the audience so Horror is a common and constantly watched genre the feedback that we would get back a lot of feedback. from an audience because the genre is horror.
Question 2
Question 2
How does your media product represent particular social groups?
Our media product represents the teenage social group in a different way as it doesn't completely fit the stereotype of teenagers. Our two main actors are both teenagers and represent the same age group the bbfc age certificate is 15.
In our film the teenagers are normal teenagers in the first 30 seconds as they ignore the locked gate and jump over (typical behaviour of teenagers today) because it is normal for teenagers to do so we have avoided offending any teenagers; our villain is a young girl who the teenagers fear. Children aren't the most popular thing that teenagers are afraid of, in normal horror films the villain is a crazy person or a ghost sometimes even children but teenagers are normally shown to be afraid of children.
We have avoided being predictable as before the identity is revealed everyone is waiting to see something big and scary when all it comes down to is a a quick flash of the little girl. By using the little girl we have widened the expectations of the film. We have done this by changing around what people expect to see and putting in what they least expect to see.
We have represented the teenagers as clueless and adventurous, which is what is portrayed in the film opening.
How does your media product represent particular social groups?
Our media product represents the teenage social group in a different way as it doesn't completely fit the stereotype of teenagers. Our two main actors are both teenagers and represent the same age group the bbfc age certificate is 15.
In our film the teenagers are normal teenagers in the first 30 seconds as they ignore the locked gate and jump over (typical behaviour of teenagers today) because it is normal for teenagers to do so we have avoided offending any teenagers; our villain is a young girl who the teenagers fear. Children aren't the most popular thing that teenagers are afraid of, in normal horror films the villain is a crazy person or a ghost sometimes even children but teenagers are normally shown to be afraid of children.
We have avoided being predictable as before the identity is revealed everyone is waiting to see something big and scary when all it comes down to is a a quick flash of the little girl. By using the little girl we have widened the expectations of the film. We have done this by changing around what people expect to see and putting in what they least expect to see.
We have represented the teenagers as clueless and adventurous, which is what is portrayed in the film opening.
Horror Film Final Copy
After weeks of planning and editing and filming we have finally finished and have uploaded our final copy of our horror film. Here is a link to our final copy:
https://www.youtube.com/watch?v=E4CVl4-PLjI
Before we finished our final copy we had to go back out and re-shoot some footage that was not valuable to our film. We managed to successfully do so with very little problems. The second time around filming it was much easier and quicker because we knew exactly what went wrong before and what we needed to do to fix that problem.
All the feedback that we received was very helpful and helped us piece together something we are very happy with.
https://www.youtube.com/watch?v=E4CVl4-PLjI
Before we finished our final copy we had to go back out and re-shoot some footage that was not valuable to our film. We managed to successfully do so with very little problems. The second time around filming it was much easier and quicker because we knew exactly what went wrong before and what we needed to do to fix that problem.
All the feedback that we received was very helpful and helped us piece together something we are very happy with.
Evaluation Question 1
Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
My Horror film "November 23rd" goes against and also matches the stereotypes of other horror film openings. Our story line and characters followed the themes of the two films "The Ring" and "Paranormal Activity" Both Films were used as examples for our own film for example, the little girl from The Ring was used as our starting point for our scary character. The costume and make up was used also. Also from Paranormal Activity we used the point of view camera angle for the second half of the horror opening. Using this camera technique it made the footage seem more realistic.
Form
For direction or examples we looked at existing Horror Film openings found here
https://www.youtube.com/results?search_query=as+media+horror+opening+&sm=3
- For music/sound we used the website freesound.org , the website allowed us to find a range of different sounds to help build the effect of our film.
In what ways does your media product use, develop or challenge forms and conventions of real media products?
My Horror film "November 23rd" goes against and also matches the stereotypes of other horror film openings. Our story line and characters followed the themes of the two films "The Ring" and "Paranormal Activity" Both Films were used as examples for our own film for example, the little girl from The Ring was used as our starting point for our scary character. The costume and make up was used also. Also from Paranormal Activity we used the point of view camera angle for the second half of the horror opening. Using this camera technique it made the footage seem more realistic.
Form
For direction or examples we looked at existing Horror Film openings found here
https://www.youtube.com/results?search_query=as+media+horror+opening+&sm=3
- For music/sound we used the website freesound.org , the website allowed us to find a range of different sounds to help build the effect of our film.
- We made the characters very clear
- We used our production company logo (Bullet Proof Productions)
- There was very little dialogue but this helped to piece together a more clear film opening, due to the fact that there was very little words it made the audience pay closer attention to the film.
- Traditionally we put the tittle of the film at the end
- We used the different tittles on screen to introduce the director and actors (without obstructing something on screen)
-Showed clear themes throughout
By using the traditional theme of putting the tittle at the end we conformed to the typical horror film opening this just allows us to be safe when making our film we know that by using this technique the audience or a majority of the audience will be pleased by what they have seen.
When receiving feedback from the audience we often were told that the sequence and pace at which we showed all the tittle was really effective, there was positive feedback on the use of tittles.
Genre
Our genre is horror/thriller. For research we looked at different horror film openings (successful ones). We watched films such as "The Blaire witch project", "Insidious", "Scary movie" and "Halloween" etc.
(picture of one ^)
When watching these different openings I noticed a constant repetition but still major differences in all of them and that was the structure in which they opened and the sound used. Some used high pitch frequency to build up tension a film that was particularly good at this was Insidious.
The things usually shown in the opening to do with the genre are the colours, so red is a common colour used in horror, if red is not used then dark colours are used to represent the evil in the ghosts or killers. Something else that is common is that the identity of the killer is not shown straight away, this is also a tradition in horror/thriller and keeps the suspense high.
When filming our film all of the research used was valuable and helped us by leaving guidelines of where all the successful movies both failed and succeeded. In our film we pushed the boundaries by going against well known traditions in horror such as the female being the first to be hurt, by doing this we hoped to catch the eye of the audience by showing them something different. Apart from a few challenged stereotypes we played it safe by sticking to all the other conventions of horror.
Style
In class we watched several examples of horror film openings and their styles were very different even though they all had the same horror conventions, mostly set in dark places with clear signs of danger and scary music. We all conformed to the typical horror film stereotype.
We used the films The Ring and Paranormal Activity as examples and mimicked the camera and horror style of both films in order to make it a believable horror film opening. What is different about the horror films that have been produced by big name companies is that it is based in the united kingdom so we have British actors and actresses.
Our film has a range of camera angles that imitate the style of paranormal activity because it has handheld filming and keeping the bad guy in disguise but also showing the camera from their point of view. Point of view shot is another camera style that is used; I could list all the camera angles used but the range is too wide but that is something very successful that we did, we managed to use a good amount of different angles although the last 40 seconds of the film is point of view.
Style
In class we watched several examples of horror film openings and their styles were very different even though they all had the same horror conventions, mostly set in dark places with clear signs of danger and scary music. We all conformed to the typical horror film stereotype.
We used the films The Ring and Paranormal Activity as examples and mimicked the camera and horror style of both films in order to make it a believable horror film opening. What is different about the horror films that have been produced by big name companies is that it is based in the united kingdom so we have British actors and actresses.
Our film has a range of camera angles that imitate the style of paranormal activity because it has handheld filming and keeping the bad guy in disguise but also showing the camera from their point of view. Point of view shot is another camera style that is used; I could list all the camera angles used but the range is too wide but that is something very successful that we did, we managed to use a good amount of different angles although the last 40 seconds of the film is point of view.
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