How did you attract/ address your audience?
How we managed to attract/address our audience was by having unique selling points (USP). We had quite a few unique selling points one was our film storyline, our pitch said we went back to the same park the murder happened in so it is literally a true story because of this it makes it almost seem as if it is lost footage found. True stories attract audiences as they relate to them more. Another USP was that our scary character was shown for a split second and it was a little girl, little children in horror films are always scary so this will draw in the horror film fanatic. Also because the age certificate is 15 it addresses the teenage audience and older. Often what happens is that if people see an age restriction they want to see what it is about the film that makes its only available to the older crowds, the curiosity will draw in a wider audience. If audiences follow certain horror films or have seen many they will start to decide that they like certain styles and types of actors; one more USP is that our film uses styles from different films such as Paranormal Activity and The Ring, with the use of different styles the audience will watch it and enjoy the unique way we have decided to portray our film.
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